Customer Relationship Management or CRM is a strategy for your dealership firms to have a primary hub for the information related to your existing as well as potential customers. Apart from their data, it also stores and maintains leads and opportunities that can further assist the planning and strategizing suitable marketing campaigns to boost the sales.
Here are some advantages of installing an auto dealer CRM in your dealership firm:
- Removes all the annoyances associated with dispersing leads.
When it comes to managing the dealership, you need to pay heed to various aspects. Keep a track of your current process when your leads step inside the dealership. Your sales manager should be handling each lead in a manual way. Also keep a track of the complaints of your salespeople in your dealership about the assignments, whether they find it fair or not. We know these manual jobs are way too hectic in nature, but it’s not when you install a CRM for your dealership. The CRM ensures that it distributes leads to your salespeople in a fair way without further ado.
- Get help keeping up with the missed leads.
Sometimes the leads appear in high volume and there are not enough sales people to look after them. However, when you install a CRM in your dealership, it helps in setting an action plan that lists out specific tasks which is entirely based on the stages of selling process. This, in turn, will not let your salespeople lose any leads even if they forgot to look after a specific task. And if it still doesn’t work, the CRM system will help you look at what happened that caused a disinterest in the leads’ mind, try to resolve it and save the sale.
- Manage the hectic up sheets with ease.
It is quite a taxing and a time-consuming job to handle a customer’s up sheet. However, CRM makes it easy. It helps in scheduling tasks and appointments accordingly from the customer’s up sheet and put them on the fly with a mobile barcode to scan for the driving licenses and VINs of the customers.
- Helps in streamlining the test-drive phase.
Managing the requests for test drives is also one hell of an arduous job. But CRM is always to the rescue to save you from the hard work. If a customer places a request for a test drive by submitting a form on your website, it will be stored and managed right into your installed CRM, they get the confirmation mail, the lead is then further assigned, and the task is finally added to your system. Easy-peasy, isn’t it?